Official Privacy Policy

Lb77 Privacy Policy — Protecting Your Personal Data Is Our Priority

Lb77 takes our responsibility to protect every member's personal data seriously. This document transparently explains how your information is collected, used, stored and protected when you use the lb77 platform.

Lb77 Privacy Commitment

Six core principles that guide how lb77 handles your personal data at all times.

🔒

256-bit SSL Encryption

All data transmitted between your device and lb77 servers is protected by 256-bit SSL encryption — the highest security standard in the industry.

🚫

No Data Sales

Lb77 never sells, rents or discloses your personal data to third parties for marketing purposes without your consent.

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Minimum Collection

We only collect data that is genuinely necessary for platform operations and legal compliance — no excessive information is gathered.

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Control in Your Hands

Lb77 members have full rights to access, correct, or request deletion of their personal data through our official channels.

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Secure Storage

Data is stored on secured servers with restricted access, safe backup systems, and monitored 24/7 by the lb77 IT security team.

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Legal Compliance

Lb77 complies with the Personal Data Protection Act 2010 (PDPA) of Malaysia and all applicable legal requirements related to data protection.


Effective Date: 1 January 2026  |  Version: 2.4
1

Introduction

Lb77 ("we", "Platform" or "lb77") respects the privacy of every user and member who uses our services. This Privacy Policy clearly and transparently explains how we collect, process, store and protect your personal data when you interact with our website, mobile app and all services we offer.

This document is drafted in accordance with the provisions of Personal Data Protection Act 2010 (PDPA) Malaysia and forms part of the agreement between you as a member and lb77 as the data controller. By using the lb77 platform, you agree to the data processing practices described in this document.

If you have any questions about this Privacy Policy, our team is ready to assist via live chat, available 24/7 on the lb77 platform.
2

Personal Data We Collect

Lb77 collects various types of personal data depending on how you interact with our platform. The following are the main categories of data collected:

Data Category Example Information Primary Purpose
Identity Information Full name, identification card number, date of birth Account verification & KYC
Contact Information Email address, phone number Account & support communications
Financial Information Bank account number, payment method Deposit & withdrawal processing
Usage Data Game records, betting history, login logs Platform operations & fraud
Technical Data IP address, device type, web browser Security & optimisation

We also collect data automatically while you use the platform — including information about your device, operating system, screen resolution, and navigation patterns. This data is used solely to improve the performance and user experience of the lb77 platform.

3

How We Use Your Data

Personal data collected by lb77 is used for lawful purposes and strictly limited to platform operational needs. The following are the primary purposes for which your data is used:

  • Account Management: Registering, verifying and maintaining your account on the lb77 platform
  • Transaction Processing: Processing deposits, withdrawals and all financial transactions accurately and securely
  • Identity Verification (KYC): Meeting legal compliance requirements related to age verification and anti-money laundering
  • Platform Security: Detecting and preventing fraud, unauthorized access and suspicious activity
  • Customer Support: Handling your enquiries, complaints and support requests effectively
  • Service Communications: Sending important notifications about your account, transactions and platform changes
  • Marketing (with consent): Sending promotional information and lb77 offers to members who have given their consent
  • Analytics & Improvement: Analyzing usage patterns to improve platform services and experience
lb77 will not use your data for any purpose other than those stated in this document without first obtaining your consent.
4

Data Sharing and Disclosure

Lb77 does not sell, rent or disclose your personal data to third parties for their own commercial purposes. However, there are limited situations where we may need to share data with certain parties:

  • Service Providers: Payment processors, identity verification companies and technical service providers that help us operate the platform — all bound by strict confidentiality agreements
  • Legal Requirements: When required by relevant authorities, court orders, or applicable legal obligations
  • Fraud Prevention: With fraud prevention and anti-money laundering agencies within limits permitted by law
  • Business Transfers: In the event of a merger, acquisition or asset transfer involving lb77, data will be transferred as part of that transaction with notice given to members

Every third party that receives your data from lb77 is required to protect it to a security standard at least equivalent to our own.

5

Data Security

The security of your personal data is lb77's top priority. We have implemented a comprehensive range of technical and organisational measures to protect your data from unauthorised access, loss, misuse, or disclosure:

  • 256-bit SSL encryption for all data transmission between browser and server
  • Two-factor authentication (2FA) to protect account access
  • 24/7 server security monitoring by the lb77 IT security team
  • Strict internal access controls — only authorised staff may access member data
  • Regular security audits by independent third parties
  • Secure, encrypted data backup systems to prevent data loss
  • Information security training for all lb77 staff who handle personal data
While we take all reasonable precautions, no security system is one hundred percent perfect. You also play an important role in keeping your account secure — make sure your password is strong and never share it with anyone.
6

Cookies and Tracking Technologies

The lb77 platform uses cookies and similar tracking technologies to enhance the user experience and ensure the platform operates at its best. We use several types of cookies:

  • Essential Cookies: Required for core platform functions such as login authentication and session security — cannot be disabled
  • Functional Cookies: Saving your preferences such as language, theme and display settings for a smoother repeat experience
  • Analytics Cookies: Helping us understand how members use the platform for improvement purposes — data is collected in aggregate and anonymized form
  • Performance Cookies: Monitoring platform speed and performance to quickly identify technical issues

You can manage cookie settings through your web browser. However, disabling essential cookies may affect the functionality of the lb77 platform.

7

Data Retention Period

Lb77 retains your personal data only for as long as it is necessary for the purposes stated in this Privacy Policy or as required by applicable law. In general, our retention policy is as follows:

  • Active Account Data: Retained for the duration your account is active and for a defined period following account closure
  • Financial Transaction Records: Retained for a minimum of 7 years in accordance with Malaysia financial legal requirements
  • KYC Documents: Retained for the period stipulated by applicable anti-money laundering laws
  • Communication Logs: Retained for 2 years for dispute resolution and audit purposes
  • Analytics Data: Retained in anonymised form for a longer period for platform improvement purposes
8

Your Rights Over Personal Data

Under the Malaysia Personal Data Protection Act 2010 and the lb77 Privacy Policy, you have several important rights regarding your personal data. The following are your key rights:

Right to Access

Request a copy of the personal data we hold about you at any time.

Right to Rectification

Correct any inaccurate or incomplete personal data in your account.

Right to Erasure

Request deletion of your personal data under certain legally permitted circumstances.

Right to Object

Object to the processing of your data for direct marketing purposes at any time.

Right to Restriction

Request that we restrict the processing of your data in certain permitted situations.

Right to Portability

Receive your data in a structured, machine-readable format for transfer.

To exercise any of the above rights, contact the lb77 support team via the platform's live chat or our official email. We will process your request within 30 business days.
9

Children's Privacy

The lb77 platform is strictly for adults aged 21 and above. We do not knowingly collect personal data from minors. The lb77 registration process uses a rigorous age verification system, including identity document verification.

If we discover that personal data of a minor has been collected inadvertently, we will take immediate steps to delete that data and close the associated account. Parents or guardians who believe their child may have registered on the lb77 platform are encouraged to contact us immediately.

10

Changes to This Privacy Policy

Lb77 reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our practices, legal requirements or service improvements. Each updated version will be published on this page with a revised effective date.

For significant changes, we will notify members via in-platform notifications or their registered email. Continued use of the lb77 platform after the effective date of any changes constitutes acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

11

Contact Us About Privacy

If you have any questions, concerns, or requests regarding this Privacy Policy or how lb77 handles your personal data, please contact us through the following channels. Our team is committed to providing prompt and thorough responses to all privacy-related enquiries.

Live Chat — Available 24/7 on the lb77 platform

For more information about your rights under Malaysia's data protection laws, you may refer to the Department of Personal Data Protection Malaysia. Information about Terms and Conditions and Responsible Gaming is also available on our site.

Trusted Platform

Your Data Is Safe with lb77 — Register with Confidence

Lb77 protects your personal data with the latest security technology and complies with all applicable data protection laws. Join over 500,000 Malaysian members who already trust lb77 as their preferred betting platform.

256-bit SSL Protected PDPA 2010 Compliance Data Not Sold
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